When One Door Closes | Cassandra LaValle

Practically fifteen years in the past, I started Coco Kelley as a bit facet venture. The weblog was created as an outlet for my love of design. Quick ahead to 2022, and I by no means would have believed my profession trajectory would have taken me right here. However like all good issues… it’s time for this journey to finish, and one other to start.

Whereas I’m not prepared to shut the doorways on running a blog eternally, my focus has actually shifted – or reasonably, the world round it has shifted. I’m now not within the label of ‘influencer’. And to be sincere, I by no means actually was. That title grew organically together with me, and whereas that function afforded me many an incredible alternative, ultimately I discovered myself burnt out by the cycle of sponsored posts and the demand of fixed content material.

I felt like I used to be now not residing my life, however planning my life round what pictures alternatives it could present for me. And, frankly, that’s no approach to reside. I needed to create for creation sake. Journey for the love of journey. Prepare dinner a stupendous meal for my buddies, not simply pictures. 

Up to now few years I requested myself loads of questions each private {and professional} round this query of what I need, and what I realized was that with a view to proceed to present up right here it was time for me to point out up authentically. Not a face behind a reputation, however the face of the title. I’m not Coco. I’m not Kelley. I’m simply Cassandra.

I’m additionally a number of different issues.

I’m an Inside Stylist. My biggest ardour in life is actually rearranging stuff. Your stuff. My stuff. Discovering the methods to rearrange that stuff right into a story. Do you know that’s a job? It’s my job. It’s wonderful. And you’ll examine the way it all works in our Companies part.

I’m additionally a Store Proprietor.

Final yr, we opened Store Coco Kelley, which is now Casa di LaValle. It’s my new child and I’m so pleased with how a lot it’s grown in simply over a yr. Day-after-day I get to play with, and am surrounded by, magnificence. I’m sourcing classic on the weekends.

I’m collaborating with native and worldwide makers. I’m pinching myself that I get to do that.

For sure, you may anticipate to see loads of behind the scenes and inspirational content material from the store round right here. I’m so excited for it to evolve.

The excellent news for all you weblog lovers (or very occasional readers) is that we’ll nonetheless be running a blog. Simply otherwise! Our content material will probably be shifting, similar to our presence right here. I’ll be targeted on creating authentic items about styling, displaying you extra of my shopper initiatives, and that includes extra native home excursions, companies, and makers.

We’ll additionally, in fact, be sharing plenty of inspiration from the store, and our favourite design finds, all of which can nonetheless be coming to you thru our e-newsletter! So don’t neglect to enroll.

This present day has a been such a very long time coming and it’s bittersweet, but in addition reinvigorating. I’m so extremely grateful for these of you who’ve been on this journey with me, and those that will proceed to affix me. There’s a lot extra to come back.

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